Perfect for events, parties, and brand activations, our simulators offer a realistic and competitive experience

Immersive Esports

Leaders In DigitalMotorsports


Simulator Installation

Simulator Installation

The only place in the UAE that specializes in Sim Racing and has a wide range of knowledge about different brands from around the world.



Proudly the first Sim Racing brand in the Middle East, Immersive Esports was born to bring the unbridled thrill of the race to each and every motorsports enthusiast in the region. A subsidiary of Pole Position, the Middle East’s leading automotive event and consultancy business, Immersive Esports utilizes its racing pedigree to bring virtual racing as close as possible to the real thing/pages/about-us

Blog posts

Unleashing the Power of Precision: Simucube Drives - Sport, Pro, and Ultimate

Unleashing the Power of Precision: Simucube Drives - Sport, Pro, and Ultimate

In the world of sim racing, precision, feedback, and immersion are key. Simucube, a leader in direct drive technology, has set the benchmark with its lineup of Simucube Sport, Pro, and Ultimate. These drives offer unparalleled realism and responsiveness, making them the preferred choice for serious sim racers. But what makes Simucube drives stand out from the rest? Let’s delve into the features and advantages of each model to understand why they are a cut above the competition.

Simucube Sport: The Gateway to High-End Racing

The Simucube Sport is the entry-level model in Simucube’s lineup, but don’t let the term “entry-level” fool you. It’s designed to offer a professional-grade experience without the hefty price tag, making it an excellent choice for enthusiasts stepping up from gear and belt-driven systems.

Key Features:

  • Torque: With a peak torque of 17 Nm, the Sport offers powerful and detailed force feedback that far exceeds the capabilities of typical consumer-grade wheels.
  • Smoothness: The Sport utilizes advanced signal processing to deliver smooth and precise force feedback, enhancing the feel of every turn and bump on the track.
  • Software: The Simucube True Drive software provides extensive customization options, allowing users to fine-tune their driving experience to perfection.

Why It Stands Out:

  • Affordability: The Sport provides high-end performance at a more accessible price point, making it an excellent introduction to direct drive technology.
  • Ease of Use: Its user-friendly setup and comprehensive software make it easy for beginners to get started while offering plenty of depth for advanced users.

Simucube Pro: The Sweet Spot for Serious Racers

Stepping up from the Sport, the Simucube Pro is designed for dedicated sim racers seeking enhanced performance and more robust features. It bridges the gap between the Sport and Ultimate models, providing a perfect balance of power, precision, and affordability.

Key Features:

  • Torque: The Pro delivers an impressive 25 Nm of peak torque, offering even greater force feedback detail and realism.
  • Resolution: With a higher resolution encoder, the Pro captures more subtle nuances in road texture and vehicle dynamics, providing a richer driving experience.
  • Construction: Built with high-quality materials and robust construction, the Pro is designed to withstand the rigors of intense sim racing sessions.

Why It Stands Out:

  • Performance: The Pro’s increased torque and resolution make it ideal for racers who demand more from their equipment without stepping up to the top-tier price range.
  • Durability: Its solid build ensures longevity and reliability, crucial for regular, high-intensity use.

Simucube Ultimate: The Pinnacle of Sim Racing Technology

The Simucube Ultimate is the flagship model, designed for the most demanding sim racers and professional eSports athletes. It represents the zenith of direct drive technology, offering unmatched performance and customization options.

Key Features:

  • Torque: With a staggering 32 Nm of peak torque, the Ultimate delivers the most powerful and detailed force feedback available.
  • Precision: It features the highest resolution encoder and advanced signal processing, capturing the finest details of the driving experience.
  • Customizability: The Ultimate offers extensive hardware and software customization options, allowing users to tailor every aspect of their setup to their exact preferences.

Why It Stands Out:

  • Power: The unmatched torque and precision of the Ultimate provide an unparalleled level of immersion and realism, essential for professional-grade simulation.
  • Customization: Its extensive customization capabilities make it the preferred choice for those who want complete control over their sim racing setup.
  • Innovation: The Ultimate incorporates the latest advancements in direct drive technology, ensuring it remains at the cutting edge of sim racing hardware.

Why Simucube Drives Lead the Pack

  1. Direct Drive Excellence: All Simucube models use direct drive technology, which eliminates the mechanical losses and lag associated with belt or gear-driven systems. This results in more immediate and precise feedback.
  2. Advanced Software: Simucube’s True Drive software offers unparalleled customization and tuning options, enabling racers to optimize their setup for any car or track.
  3. Build Quality: Simucube drives are built to last, with high-quality materials and engineering that ensure reliability and durability even under the most demanding conditions.
  4. Community and Support: Simucube has a strong community of users and excellent customer support, providing resources and assistance to help users get the most out of their equipment.


Did You Know?

Immersive Esports / Pole Position is the Middle East distributor of Simucube products. This partnership ensures that sim racers in the Middle East have access to the latest in direct drive technology, backed by local support and expertise. Whether you’re upgrading your current setup or diving into sim racing for the first time, Immersive Esports / Pole Position can provide the Simucube drive that best fits your needs.


Simucube drives—Sport, Pro, and Ultimate—represent the pinnacle of sim racing technology. Whether you’re a newcomer to direct drive systems or a professional eSports athlete, Simucube offers a model that will elevate your racing experience. With their exceptional performance, advanced features, and robust construction, it’s no wonder Simucube drives are regarded as the gold standard in the sim racing community.

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Upgrade Your Workspace with an Adjustable Keyboard Tray

Upgrade Your Workspace with an Adjustable Keyboard Tray

Are you tired of experiencing discomfort and pain while working at your desk? Do you find yourself constantly adjusting your posture to find a more comfortable typing position? If so, it may be time to consider upgrading your workspace with an adjustable keyboard tray. In this blog post, we will explore the benefits of using an adjustable keyboard tray and how it can improve your overall work experience.

What is an Adjustable Keyboard Tray?

An adjustable keyboard tray is a device that attaches to your desk and provides a platform for your keyboard and mouse. It allows you to position your keyboard at the optimal height and angle, promoting a more natural and ergonomic typing position. With the ability to adjust the tray's height, tilt, and swivel, you can customize it to fit your unique needs and preferences.

Why Should You Upgrade?

Using an adjustable keyboard tray offers numerous benefits for your health and productivity. Here are some compelling reasons to consider upgrading:

1. Ergonomic Comfort

An adjustable keyboard tray allows you to position your keyboard and mouse at the correct height and angle, reducing strain on your wrists, arms, and shoulders. By promoting a neutral typing position, it helps prevent common musculoskeletal disorders such as carpal tunnel syndrome and tendonitis.

2. Increased Productivity

When you are comfortable and free from pain, you can focus better on your work. An adjustable keyboard tray ensures that you maintain a proper posture, which can enhance your productivity and efficiency. With easy access to your keyboard and mouse, you can work more comfortably for longer periods without experiencing fatigue.

3. Space Optimization

An adjustable keyboard tray frees up valuable desk space by allowing you to store your keyboard and mouse underneath when not in use. This creates a more organized and clutter-free workspace, giving you more room to work and reducing strain on your neck and shoulders.

Upgrade Your Workspace Today!

Now that you understand the benefits of using an adjustable keyboard tray, it's time to take action and upgrade your workspace. The ALUMINIUM PROFILE ADJUSTABLE KEYBOARD TRAY UPGRADE KIT is the perfect solution for transforming your desk into an ergonomic workstation. With its durable aluminum construction and easy installation, this upgrade kit offers a sleek and functional design that will enhance your work experience.

Don't settle for discomfort and pain while working. Invest in your health and productivity by purchasing the ALUMINIUM PROFILE ADJUSTABLE KEYBOARD TRAY UPGRADE KIT today. Your body will thank you!

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